Background
Project Type: Restaurant Website Redesigns (Design, SEO, & Booking Optimization)
Industry: Hospitality, Restaurants
Role: UX Designer & Web Strategist
Tools Used: Figma, Google Analytics, WordPress, SEO Optimization Tools
Metrics*: 2.5x Increase in Reservations, 30% Boost in Website Traffic
Results & Impact
📈 Reservations increased by 2.5x within the first 60 days.
📊 Website traffic grew by 30%, thanks to improved organic SEO.
📉 Bounce rate reduced by 25%, showing better user engagement.
📱 Mobile bookings surpassed desktop for the first time, proving mobile-first success.
*Most data in this case study is a mean average across the websites I worked on.
Core problem
A popular Scottsdale nightlife management company struggled with low online reservations and poor website engagement with several of their restaurants. Their website had the following major UX issues:
No clear Call-To-Action (CTA) for making reservations.
Mobile-unfriendly design led to frustration for users trying to book on their phones.
Poor SEO visibility made it difficult for potential customers to find the restaurant online.
Slow loading speeds & cluttered UI caused high bounce rates.
💡 Opportunity: By improving user experience (UX) and search engine optimization (SEO), I aimed to increase reservations and online visibility.
The Approach
My process was: Empathize, Define, Ideate, Prototype, Test to design a high-converting restaurant website:
✅ User Research & Competitive Analysis:
Analyzed heatmaps and Google Analytics data to identify pain points.
Studied competitor booking flows to pinpoint best UX practices.
✅ Redesigning the Booking Flow:
Placed a prominent “Reserve Now” CTA above the fold on all pages.
Designed a one-click booking experience for mobile users.
Integrated real-time availability and instant confirmation features.
✅ SEO & Performance Enhancements:
Optimized meta tags & structured data to improve Google rankings.
Reduced page load time by 40% through image compression & caching.
Ensured ADA/WCAG compliance for accessibility.
Results and Impact
📈 Reservations increased by 2.5x within the first 60 days.
📊 Website traffic grew by 30%, thanks to improved SEO.
📉 Bounce rate reduced by 25%, showing better user engagement.
📱 Mobile bookings surpassed desktop for the first time, proving mobile-first success.
Final Design & Execution
Created Figma prototypes for mobile & desktop views.
Implemented SEO best practices for organic search growth.
Deployed A/B testing on CTA placements to maximize conversions.
✅ Final Implementation: A visually appealing, user-friendly, and fast-loading website that makes reservations effortless.
Key Takeaways
🚀 Small UX changes have a big impact on conversions.
🔍 SEO optimization is crucial for discoverability in hospitality.
📱 A mobile-first approach is non-negotiable for high engagement.