Background
Project Type: ShopTop: Conceptual E-Commerce Site
Industry: Retail, Digital Shopping, UX Design
Role: UX Designer
Tools Used: Figma, Google Design Process
Focus: User-Centric Design, Seamless Checkout, Visual & Interaction Design
Results & Impact
📈 Refined visual hierarchy and interaction patterns to enhance user flow and engagement.
📊 Designed a cohesive UI system that improves accessibility and creates a seamless shopping experience across devices.
📉 Friction points minimized by simplifying key interactions.
🎨 Consistent, visually engaging UI providing a modern shopping experience.
Core problem
Many online shopping platforms struggle with usability issues that cause high bounce rates and abandoned carts. This conceptual project explores how thoughtful design and intuitive user flows can improve the shopping experience. The key challenges tackled include:
Cluttered interfaces and overwhelming product catalogs.
Complex checkout processes causing friction.
Lack of visual hierarchy leading to poor engagement.
Suboptimal mobile experiences slowing conversions.
💡 Opportunity: This project presented a unique opportunity to design an intuitive, engaging online shopping experience featuring a wide variety of products. By focusing on structured UI components, well-organized pages, and a mobile-friendly layout, I created a seamless and enjoyable e-commerce journey for users.
The Approach: User-Centered Design Process
Using Google's Design Thinking Process (Empathize, Define, Ideate, Prototype, Test), I approached the design strategically:
✅ Empathize - Understanding User Behavior:
Conducted competitor research to analyze best-in-class e-commerce UX practices.
Explored common pain points from online customer reviews.
✅ Define - Structuring the User Flow:
Designed a clear product hierarchy for easy navigation.
Created an efficient, one-page checkout process to reduce friction.
Focused on mobile-first interactions to improve accessibility.
✅ Ideate - Generating & Refining Design Concepts:
Developed wireframes exploring different layouts and interaction models.
Iterated on intuitive filter & search mechanisms to improve product discovery.
Applied color psychology & UI consistency for better engagement.
✅ Prototype - Bringing the Design to Life:
Built high-fidelity Figma prototypes.
Applied modern UI principles, ensuring clarity and ease of use.
Designed a micro-interaction system for delightful usability.
✅ Test - Evaluating Design Effectiveness:
Ran A/B testing simulations to compare CTA effectiveness.
Conducted usability feedback sessions for UI refinements.
Results and Impact
Designed an aesthetic, high-performing e-commerce platform in Figma, ensuring a fully customized user experience.
Built on a Bootstrap 5 grid, ensuring responsive, scalable design across devices.
Optimized navigation & search tools for seamless browsing.
Created a fluid checkout experience with real-time feedback.
✅ Final Implementation: A polished, scalable digital shopping experience, optimized for conversion and engagement, including:
Storefront pages: Homepage, Catalog, Categories, Product Pages.
User interfaces: Account Management, Cart, and Checkout.
Support pages: Blog, About Us, Contact, Help/FAQ, and 404 Error Page.
Mobile mockups for key flows in both Light and Dark Mode.
Key Takeaways
🚀 Great e-commerce UX is about balance—functionality and aesthetics must work together.
🔍 Well-structured navigation & filtering significantly impact user engagement.
📱 Mobile-first design is a necessity, not an afterthought.